With an even and smooth application, the CLASSIC POMADE also allows you to adjust the hold strength depending on the amount of water in your hair. For a lighter hold, apply with water or on damp hair while the strongest hold can be achieved with a slightly heavier amount on dry hair. Imperial's CLASSIC POMADE is also water reactivatable, which allows for easy re-styling with just a bit of water. And the best part? You get an amazing hold with the simple convenience of rinsing out the product clean and easy. Get that traditional American style with the CLASSIC POMADE, the best water-based pomade on the market.