Sendero

The undisputed king of the backcountry, built like a freight train on four legs with claws that could carve up a picnic basket.... or a daggum pick...

Sendero's Boquillas Shirt is designed off the patterns and vibes of vintage textiles found across the Southwest. This shirt can be layered in the c...

Your first set of wheels was an old rusted out Jeep Renegade with peeling decals and a faulty four wheel drive. But that ol’ tape player never miss...

Listen, ain’t no one going to wear a shirt like this out settin’ fence posts on the ranch (well you might, and all the power to ya, trailblazer!), ...

Some cowboys are western. Some are West Coast. Either way, it's still wide brim hats, loud shirts, and a mutual love for cheeseburgers, margaritas,...

Warning: Cowboying causes serious risks, including excessive yeehaws, uncontrollable hat purchases, saddle soreness, and a sudden urge to wrangle t...

For legal purposes, this is a joke. But if you see a big ole pyramid pop up about 400 miles West of the Mississippi, don’t come for us. Cotton Twi...

Don’t mean to be bragadocious, but we’ve seen our fair share of five pounders and ten pointers. The largemouth buck is the elusive critter we’re af...

Don’t mean to be bragadocious, but we’ve seen our fair share of five pounders and ten pointers. The largemouth buck is the elusive critter we’re af...

Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the ...

This bad boy is as western as they come with classic western yokes and chest pockets, plus two welt pockets for stowing your phone or wallet. The c...

This one was made for the amigo who’s ready to cause a stir. Drawing from iconic old Hollywood and classic bombers of the early 20th century, Sende...

A midweight flannel with signature pearl snaps for extra yeehaws. Super soft and ready for fall wearin’. We’re not sayin’ you’re gonna get a paper ...

A flannel as classic as they come. Super soft, classic cotton, durable as heck, ready for fall wearin’. We’re not sayin’ you’re gonna get a paper t...

It ain’t a deer, it ain’t a moose, and it sure as heck ain’t your imagination. It’s El Fantasma del Bosque—a shadow with antlers, slipping through ...

Bad, bad Leroy Brown Baddest trout in the whole damn river? That doesn't rhyme... Sendero will just put it on a hat. Structured 5-panel Embroidere...