Sendero

The undisputed king of the backcountry, built like a freight train on four legs with claws that could carve up a picnic basket.... or a daggum pick...

Sendero's Boquillas Shirt is designed off the patterns and vibes of vintage textiles found across the Southwest. This shirt can be layered in the c...

Your first set of wheels was an old rusted out Jeep Renegade with peeling decals and a faulty four wheel drive. But that ol’ tape player never miss...

Listen, ain’t no one going to wear a shirt like this out settin’ fence posts on the ranch (well you might, and all the power to ya, trailblazer!), ...

Listen, ain’t no one going to wear a shirt like this out settin’ fence posts on the ranch (well you might, and all the power to ya, trailblazer!), ...

Some cowboys are western. Some are West Coast. Either way, it's still wide brim hats, loud shirts, and a mutual love for cheeseburgers, margaritas,...

Warning: Cowboying causes serious risks, including excessive yeehaws, uncontrollable hat purchases, saddle soreness, and a sudden urge to wrangle t...

For legal purposes, this is a joke. But if you see a big ole pyramid pop up about 400 miles West of the Mississippi, don’t come for us. Cotton Twi...

Sharp as a mesquite thorn and twice as tough, el coyote doesn’t ask for a seat at the table. It just sneaks in, swipes your green chile enchiladas,...

Don’t mean to be bragadocious, but we’ve seen our fair share of five pounders and ten pointers. The largemouth buck is the elusive critter we’re af...

Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the ...

A midweight flannel with signature pearl snaps for extra yeehaws. Super soft and ready for fall wearin’. We’re not sayin’ you’re gonna get a paper ...

It ain’t a deer, it ain’t a moose, and it sure as heck ain’t your imagination. It’s El Fantasma del Bosque—a shadow with antlers, slipping through ...

Back in '91 Seager was nothin' but a two-bit shop tunin' guitars and replacing E strings. Then a certain somebody smashed his Takamine into 17,000 ...

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? They've got flies so realistic, yo...

Sendero didn't set out to re-invent the wheel on the performance polo, or become the next ex-tech apparel sensation out of Austin - but they did wa...

Bad, bad Leroy Brown Baddest trout in the whole damn river? That doesn't rhyme... Sendero will just put it on a hat. Structured 5-panel Embroidere...

Only moisture I’ve seen fall from the sky in the last six months came out of a flock of pigeons. Weather man said a system was rollin’ in. All I kn...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassme...

Everyone's got those days out on the water. The ones that are so frustrating you're ready to chuck that rod and reel as far as ya can, but that's w...

Alright, smart aleck. We know. Poison and venom ain’t the same thing. But by golly it was a good idea, and Sendero just ran with it. Ultra Soft 60...