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There's a quote that's fitting to Daneson:

"Beauty is the visible expression of man's pleasure in labour."

It's from an obscure graphic designer named Douglas C. McMurtrie who they think nicely captured what they're about at Daneson.

They take pleasure in how they do things and the result is, they've happened to have made the simple toothpick beautiful.

What does this mean?

It means they use American northern white birch.

It means they only use real and natural ingredients.

It means they work with independent family-owned suppliers.

It means for every one tree they mill, one-hundred are planted in its place.

Take pleasure in how you do things and good things will come from it.